Where does that leave the people who slave away on longform? Those who toil on work that the author of this very Tumblr rant admits he “may not read it myself [but] it’s good to see that there is someone doing it.” Perfect. Let the future menswear writers of America be the mythical Cassandra, often on-point, but always ignored. That isn’t saying there isn’t good longform writing in the fashion world—Business of Fashion is an essential read for anyone who cares about the state of the industry, while Wilbert Cooper’s work at Vice can make even a streetwear brand like Mishka seem compelling.
But do you know what #Menswear blogging needs most? More voice, less reblogs. Look at what’s out there and don’t be afraid to say, “Fuck that noise, I know what’s cool!” Be inspired to do your own thing. Above all: Work on a craft, don’t just gun for a job. Having been fortunate enough to write about menswear for about five years, I didn’t actually start getting paid for it until year three. If you’re trying to be a writer, then for the love of god, read. Read. Read. Read. Read until you come across something that least inspires enough feeling in you, good or bad, to write a response, instead of simply rehashing.
— Jian DeLeon; Addressing #Menswear’s Existential Crisis